Sigma Recognized as Leader in Snowflake’s Modern Marketing Data Stack Report

SAN FRANCISCO — October 22, 2024 – Sigma, the first data analytics solution built natively for live query on cloud data, today announced that it has been recognized as a leader in the Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity executed and launched by Snowflake, the AI Data Cloud company. Sigma was recognized for its adaptation to the next phase of digital evolution with the launch of its Google Analytics 4 (GA4) template which empowers users to access their GA4 data in two minutes or less.

Sigma’s GA4 template connects joint Sigma and Snowflake customers to their Google Analytics data in Snowflake. This solution is especially valuable for marketers following the transition from Universal Analytics, which ceased data processing last year, and the introduction of GA4’s higher data sampling and thresholding rates, which have posed challenges for organizations. With Sigma’s intuitive platform, users can explore their data at a more granular level, gaining a comprehensive view of user behavior and site navigation—essential for results-driven digital marketing. Best of all, Sigma’s solution operates smoothly on top of Snowflake's Connector for Google Analytics. Sigma was identified in Snowflake’s report as a leader in the Business Intelligence category.

The third annual edition of Snowflake’s Modern Marketing Data Stack report identifies the technologies, tools, and platforms used by Snowflake customers to show how marketers and advertisers can leverage the Snowflake AI Data Cloud with accompanying partner solutions to serve existing customers and convert valuable prospects. Snowflake analyzed usage patterns from a pool of approximately 9,800 customers as of April 2024 and identified 10 technology categories that organizations consider when building their marketing data stacks to capitalize on AI. The extensive report highlights three core factors throughout the industry that mark a significant departure from the martech ecosystem highlighted in the inaugural report in 2022, creating a new normal where AI, data gravity, and privacy are intertwined.  

The report offers details on how this paradigm shift is giving rise to new trends in the marketing landscape, from truly data-empowered marketers to innovative measurement techniques for marketing effectiveness.

In each of the 10 categories that comprise the Modern Marketing Data Stack, AI Data Cloud product partners and their solutions are named as “leaders” or “ones to watch” within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake’s report provides a concrete overview of the partner technology providers and data providers marketers choose to create their data stacks.

"In today’s AI-driven landscape, data accessibility and actionability are key differentiators for organizations looking to stay ahead. The Snowflake AI Data Cloud allows businesses to break down data silos and make real-time decisions by accessing their data directly at its source," said Denise Persson, Chief Marketing Officer at Snowflake. “Sigma is a trusted partner in data analytics, with joint customers relying on its seamless integration with Google Analytics data to generate precise, real-time insights that enable smarter, faster business decisions.”

“We’re honored that Sigma has been recognized by Snowflake as a leader in the 2025 Modern Marketing Data Stack report,” said Mike Palmer, Sigma’s CEO. “Our focus has always been on enabling data-informed decision-making and together with Snowflake, we’re helping organizations build marketing stacks that are ready for the future of AI, driving smarter, faster insights.”

For more information on Sigma and Snowflake’s Connector for Google Analytics, visit https://www.sigmacomputing.com/blog/how-snowflakes-connector-for-google-analytics-got-sigma-all-our-raw-data. 

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Sigma redefines business intelligence by enabling instant, in-depth data analysis on billions of records through an intuitive spreadsheet interface. Its write-back capability and comprehensive support system accelerate organizational growth and innovation.

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