A Spreadsheet Experience at Snowflake Scale

Hear how Migo’s self-service BI stack ultimately led to a 47% improvement in marketing campaign response rates and other critical business outcomes. Experts from Migo, Snowflake, and Sigma will discuss:

• Tactics, training, and tools business teams need to effectively self-service
  
• How Migo’s BI team helped marketing achieve an 11% increase in campaign ROI
  
• Strategies to strike a balance between data access and control
  
• The ins and outs of Migo’s cloud data analytics architecture
  
• And much more!

Speakers:

• Joseph Bates, Analytics Architect @ Migo
  
• Alex Harvey, Marketing Lead @ Migo
  
• Jeremy Maranitch, Strategic Alliances Manager @ Snowflake
  
• Kristian Fennessy, Solution Engineer @ Sigma Computing