The Data Apps Conference
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A yellow arrow pointing to the right.

Unlocking Event-Driven Analytics at Conagra

March 13, 2025

Conagra’s brand teams needed a dynamic, centralized way to track and analyze macro and micro events affecting business performance. Previously, teams relied on manual Excel processes to compare shipments, consumption trends, and promotions against external factors like weather and consumer pricing data. This approach led to inefficiencies, inconsistencies, and limited adoption.

In this session, Matthew Henkel (Sr Analyst Advanced Analytics) and Manav Purohit (Director Analytics Engineering) will showcase the Event Impact Tracker, a Sigma-powered data app that:

  • Unifies external & internal data for better event-driven decision-making
  • Leverages input tables to allow users to log and track internal events
  • Enables easy adoption with an Excel-like, user-friendly experience

Join this session to see a demo of the app and hear how Conagra transformed event tracking into a scalable, data-driven process with Sigma Data Apps.

 

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Presenters
Manav Purohit
Director Analytics Engineering, Conagra Brands
Matthew Henkel
Sr Analyst Advanced Analytics, Conagra Brands