What It Really Took To Hit $100M ARR

Reaching $100M in ARR isn’t just a milestone—it’s a mirror. It forces you to look back at the decisions that mattered, the moments that tested you, and the beliefs that held up under pressure.

In this video, Sigma’s executive team reflects on the company’s path to $100M ARR:
the early days of product-market fit, the hiring decisions that shaped the culture, the timing of scale, and the role of data in every major decision.

Hear directly from:

• Mike Palmer, Chief Executive Officer
• Rob Woollen, Co-Founder and Chief Technology Officer
• Christina Liu, Chief Financial Officer
• Marcello Gallo, Chief Revenue Officer
• Orla Clifford, Vice President of Operations
• Jake Hannan, Head of Data

Growth like this doesn’t happen by accident. Watch how it happened at Sigma.