Marketing analytics software
In this consumer-driven economy, knowing your customers wants and needs from start to finish gives you a competitive advantage. Using Sigma, you can create rich customer 360s with billions of rows of customer data, giving you a clearer view of how to optimize your campaigns.
Marketing analytics in Sigma means more ROI
Pull every touchpoint, channel, and campaign signal into one place — and turn it into decisions that move the funnel.
Optimize your marketing funnel
Sigma has the power to analyze all of your customer touchpoints, so you can track metrics like customer acquisition cost, bounce rate, and average time on page across every channel.
Know your customer
You have millions or billions of rows of customer data to analyze — but if you're stuck working with summarized versions, you're flying blind. With Sigma, you can analyze all of your data to lift ROI on every campaign.
Track your brand
In today's fast-paced market, products compete ruthlessly for brand awareness. Sigma lets you analyze search volumes, traffic, and other brand-health signals so you can build a strategy that grows recognition over time.
Marketing analytics — related resources
Campaign Spend Attribution and Row-Level Data with Sigma
Sigma gives access to granular row-level data empowering marketers to do more — enabling them to drill down into campaign performance to gain deeper insights which can be used to make data-driven decisions on the fly.
Turn Data Into Better Strategies With Digital Marketing Analytics
Sigma’s marketing analytics solution empowers every marketer to easily access and analyze data across channels and campaigns in real-time to ensure spending and resources drive maximum sales pipeline and ROI.
8 Advantages of Marketing Analytics (And How To Get Started Today)
Discover 8 key advantages of marketing analytics to boost your ROI. Learn how Sigma helps maximize campaign performance with comprehensive data insights.
Activate your data warehouse
Stop buying a new tool for every workflow. Build it once on governed data, then scale it across the business.