August 30, 2023
Enhancing Marketing and Social Media with Embedded Analytics
The main objective of digital marketing is to connect with your audience and potential customers online, where they spend the most time, but it's no secret the sheer amount of data collected via social media is daunting. Although Marketers often want to collect and measure consumer data spread across multiple digital platforms to continually refine and perfect their advertising spend, many data platforms struggle to keep up at scale.