Enhancing Marketing and Social Media with Embedded Analytics

The main objective of digital marketing is to connect with your audience and potential customers online, where they spend the most time, but it's no secret the sheer amount of data collected via social media is daunting. Although Marketers often want to collect and measure consumer data spread across multiple digital platforms to continually refine and perfect their advertising spend, many data platforms struggle to keep up at scale.

The best marketers in the world use data extensively to drive their social media, social media campaigns, content performance, and sales strategy for continued growth. Sigma’s powerful embedded analytics capabilities can be integrated into your customer-facing products seamlessly and securely, increasing your product’s stickiness and value-add by providing your customers with easy self-serve access to their data within your product.

Sigma Data Analysis Promotes Social Good 

Social media analysis is the future of marketing. Companies that invest in social media analysis can use this information to learn more about their target audience and improve customer experience. It can also be used for other important decisions, such as product development, new campaign development, targeting new markets, and even changes in company strategy that can significantly increase sales. 

Olivela is a high-end fashion website with a unique selling point: a percentage of every purchase goes towards supporting a nonprofit that helps children throughout the world. Olivela tried growing its e-commerce company by opening a pop-up store in Nantucket. The trial was so successful that the business is now considering its other brick-and-mortar choices. 

The business experts at Olivela utilize Sigma to experiment with various data visualization solutions in order to determine which ones best suit their requirements. The Sigma data exploration method also streamlines the creation of reports, such as calculating the cost per order for various categories by adding average selling prices and average order values. To discover what website content resonates most with Olivela's clients, the marketing and merchandising teams can examine the data on their own. This self-service exploration of data is critical to faster, better business decisions without the need for technical report writers.

Sigma for Marketing Analytics

Knowing your clients' desires and requirements from beginning to end provides you a competitive advantage in the current economy that is driven by the consumer. Sigma enables you to create detailed customer 360s using billions of rows of data, which helps you better understand how to optimize campaigns. WIthout traditional speed and scale limitations, you can finally use ALL your data to make better business decisions.

Embedded Analysis Improves Marketing

Where marketers might use Sigma to evaluate customer touchpoints and monitor important metrics like average time on page, bounce rate, and cost of client acquisition, Agencies use Sigma embedded analytics to provide their customers with self-service capabilities to ask and answer their own questions - all from within existing portals, websites, and applications. 

Sigma embedded analytics makes sharing that data analysis with their customers super easy. Each customer gains access to pre-built interactive dashboards, but also full self-service capabilities to continue modifying or building any content they wish. Sigma’s unique capabilities enable non-technical end users to measure and analyze their own data without the need for data experts and report writers. Sigma can enhance your marketing by allowing you to share market trends and other data collected with your target audience by embedding Sigma directly into your platform.

The more information you have on your target audience, the better your marketing will be since you can better grasp who they are and what interests them. Sigma helps boost comprehension of your target market, enabling you to give them more useful information about goods or services suitable for their requirements.

Streamline Your Marketing Funnel 

Sigma can evaluate every customer touchpoint, allowing you to measure data like average time on page, bounce rate, and cost of client acquisition. Sigma's embedded analytics tools give every marketer the ability to quickly and simply access and evaluate data from many campaigns and channels in real time, ensuring that expenditure and resource allocation maximize sales funnel and return on investment.

Conclusion

Sigma provides marketing teams with powerful, yet easy-to-use, data analysis for measuring  consumer behavior and preferences, enabling them to better target their campaigns. Marketers can easily measure and analyze critical internal data to improve their campaigns, increase consumer engagement, and eventually expand their business. Sigma's embedded analytics tools help marketing agencies share critical data externally with partners and customers, all from within their own applications.

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