18 Big Data Facts & Statistics You Need To Know (2025)

Big data is expanding at an unprecedented pace. Projections indicate that by 2025, the global data sphere will reach 175 zettabytes. This surge is driven by the increasing reliance on data analytics to inform business strategies, enhance team collaboration, and identify new opportunities in the global market. Accurate sales forecasts and well-planned product roadmaps are just a few examples of how data analytics contribute to business success.​

We've compiled some of the most compelling statistics and trends as of 2025 to provide a clearer picture of big data's impact.

1. Reflecting the escalating demand for advanced data solutions, the global big data market is expected to grow significantly, reaching an estimated $103 billion by 2027.

2. Netflix's recommendation system, powered by extensive data analysis, influences approximately 75% of the content viewed by its subscribers, showcasing the impact of data-driven personalization. ​Litslink

3. As of 2024, approximately 402.74 million terabytes of data are created each day globally, highlighting the immense scale of daily data production. ​

4. Unstructured data, including formats like JSON, accounts for roughly 80% of data collected by enterprises, emphasizing the need for effective management strategies for such data types. 

5. The shift to cloud storage continues, with projections indicating that 50% of global data will reside in the cloud by 2025, up from 25% in 2015. 

5. Every single day, the world generates more than 2,500,000,000,000,000,000 bytes of data, driven by everything from connected devices to digital transactions. Check out this chart to get a grip on just how big that really is.

7. 81.7% of companies have a mix of legacy and modern cloud technologies — highlighting the rapid transition to the cloud continues year over year.

8. A survey revealed that only 25% of leaders express high confidence in their organization's data, underscoring challenges in data quality and reliability. ​Spaulding Ridge

9. By 2025, over 80% of organizations expect to manage zettabytes of data, yet 36% admit they may struggle to handle such volumes effectively. 

10. A majority of employees (59%) think that training directly enhances their performance, highlighting the value of continuous learning and development. 

11. A significant majority of marketers (87%) believe that data is their company's most under-utilized asset, suggesting opportunities for improved data-driven strategies. ​Invoc

12. To capitalize on data insights, 40% of brands intend to boost their budgets for data-driven marketing initiatives. ​

13. Argentina's big data analytics market is expected to grow to $8.44 billion in 2025, reflecting a compound annual growth rate (CAGR) of 7.67%.

14. A substantial majority (82%) of business leaders recognize that their employees will require new skills to work effectively with AI technologies. 

15. Despite the recognized need, only 38% of companies currently provide AI-related training to their staff, highlighting a gap in workforce preparedness. 

16. Total global data storage is projected to exceed 200 zettabytes by 2025, encompassing data stored across various platforms, including private and public IT infrastructures, cloud data centers, and personal devices. 

17. Business intelligence adoption is climbing, with global market projections hitting $54.27 billion by 2030.

18. The market for big data analytics is anticipated to grow substantially, reaching over $655 billion by 2029, driven by the increasing importance of data-driven decision-making.

Data is only growing: Make sure your strategy grows with it

If there’s one thing the numbers make clear, it’s this: data isn’t slowing down. Volumes are rising, expectations are shifting, and the companies gaining ground are the ones that treat data as a shared asset, not a siloed resource.

From AI-powered automation to cloud-native analytics, organizations are rethinking how their teams interact with information. But knowing the trends and acting on them are two different things. Closing that gap starts with giving your team access to tools that are built for how people work now, not how they worked five years ago. 

Some teams are focused on improving access to data. Others want faster decision-making or a stronger analytics culture. No matter the goal, Sigma offers a practical starting point without the heavy lift or steep learning curve. It's built for scale, transparency, and impact, helping you turn growing data volumes into clear business action.

Explore Sigma’s latest resources and see how modern BI looks when made for everyone.

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