Semi-structured and unstructured data now comprises more than 80% of all enterprise data.
In recent years, the amount of JSON data has exploded and become the preferred data interchange format for websites, mobile applications, IoT, and web services. All this data is a potential treasure trove for companies that can harness it effectively. But combing through JSON to find patterns, emerging trends, and insights is a challenge for most organizations.
And with the rise of self-serve BI, it’s now critical that JSON data analysis extends beyond data and IT teams. Salespeople, marketers, product leaders, and others need to be able to extract insights from JSON that will drive better decision-making and give them an edge over the competition.
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