Sigma Marketing Allocation App

This tool streamlines the marketing planning and spend allocation process into a single workbook and eliminates the need for a dedicated software product for this purpose. Instead of using a mixture of spreadsheets, the CRM and a BI tool to track and allocate marketing spend, Sigma gives you the ability to enter data like you would in a spreadsheet and combine it with CRM data coming from your warehouse, increasing efficiency and accuracy. This demo also shows how you can create multiple personas and access controls in Sigma.